Privacy policy

Privacy Policy

Soft Friday
Last updated: July 30, 2026

This Privacy Policy explains how Soft Friday (“Soft Friday”, “we”, “us”, or “our”) collects, uses, shares, and protects personal information when you visit softfriday.com, create an account, place an order, join a subscription, contact us, or otherwise interact with our services.

Soft Friday is a trading name of JRL Software Ltd (Companies House number 15511536), with registered office at Flat 1, Cerulean House, 450 Oldfield Lane North, Greenford, London UB6 0GF, United Kingdom.

Contact for privacy questions and requests: support@softfriday.com

1. Who is responsible for your data

JRL Software Ltd is the data controller (and “business” under applicable US privacy laws) for personal information collected through softfriday.com and Soft Friday customer support.

Our store runs on Shopify. Shopify and other service providers act as processors / service providers on our behalf, as described below.

2. Information we collect

We may collect the following categories of personal information:

A. Information you provide

  • Identity and contact details (name, email address, phone number, billing/shipping address)
  • Order and account details (products purchased, subscription preferences, order history)
  • Communications you send to support@softfriday.com
  • Marketing preferences (for example, email signup or unsubscribe choices)
  • Payment-related information is generally processed by Shopify and payment providers; we do not store full payment card numbers on our own servers

B. Information collected automatically

  • Device and browser information, IP address, approximate location derived from IP
  • Site usage data (pages viewed, referring/exit pages, clicks, timestamps)
  • Cookies, pixels, and similar technologies (see Section 6)

C. Information from service providers

  • Fulfilment and shipping updates from our US fulfilment partner
  • Payment confirmation and fraud-prevention signals from Shopify / payment processors
  • Advertising and analytics event data from Meta and similar partners (in hashed or event form where applicable)

3. How we use your information

We use personal information to:

  • Process, fulfil, and deliver orders (including sharing shipping details with our fulfilment partner)
  • Provide customer support and handle returns, replacements, and refunds
  • Manage accounts and subscription / recurring orders
  • Send transactional emails (order confirmation, shipping updates, password resets, policy notices)
  • Send marketing emails where permitted (and where you have not opted out)
  • Operate, secure, and improve our website and shopping experience
  • Measure advertising performance and run ads (including Meta Pixel / Meta advertising tools)
  • Detect, prevent, and investigate fraud, abuse, and security incidents
  • Comply with legal obligations and enforce our terms
  • Analyse store performance in aggregated or de-identified form where practical

4. Legal bases (UK GDPR / UK data protection)

Where UK data protection law applies, we rely on one or more of the following bases:

  • Contract: to take steps at your request and to perform our contract with you (orders, delivery, support)
  • Legitimate interests: to operate and improve Soft Friday, secure the site, prevent fraud, and understand marketing performance in ways that do not override your rights
  • Consent: where required for certain cookies, marketing emails, or advertising technologies
  • Legal obligation: where we must retain or disclose information to comply with law

5. How we share information

We do not sell your personal information for money. We may share personal information with:

A. Shopify

Our online store is hosted on Shopify. Shopify processes storefront, checkout, order, and related data to provide the ecommerce platform. See Shopify’s privacy materials for more detail on Shopify’s role.

B. Fulfilment / shipping partners

We share your name, shipping address, phone number (if provided), email (as needed), and order contents with our US fulfilment partner (currently Supliful) and carriers so your order can be produced, packed, and delivered.

C. Payment processors

Payments are processed by Shopify Payments and/or other payment providers available at checkout.

D. Advertising and analytics partners

We use Meta Pixel (and may use related Meta technologies) to measure and improve ads on Facebook/Instagram and to understand site activity. Meta may receive event data from our site according to your browser settings, consent tools, and Meta’s terms.

E. Email / CRM tools (now or in future)

If we use email marketing or customer messaging apps connected to Shopify, those providers will process your email address and related engagement data to send messages on our behalf.

F. Professional advisers and authorities

We may share information with lawyers, accountants, insurers, or authorities where reasonably necessary for legal compliance, disputes, or safety.

G. Business transfers

If we undergo a merger, acquisition, restructuring, or asset sale, personal information may be transferred as part of that transaction, subject to appropriate confidentiality.

6. Cookies, pixels, and similar technologies

We use cookies and similar technologies for:

  • Essential store operation (cart, checkout, session, security)
  • Preferences and analytics
  • Advertising measurement and retargeting (including Meta Pixel)

You can control cookies through your browser settings and, where available, our cookie banner or preference tools. Blocking some cookies may affect site functionality.

Meta Pixel: The Meta Pixel may collect information about your visit (such as pages viewed and purchase events) to help us measure ad results and show more relevant ads. Your choices in Meta accounts/ad settings and browser controls may affect this.

7. Retention

We keep personal information only as long as needed for the purposes above, including:

  • Order and transaction records for accounting, tax, dispute, and legal compliance periods
  • Support correspondence for a reasonable period to manage ongoing issues
  • Marketing contacts until you unsubscribe or we delete inactive lists
  • Analytics/advertising data according to the tools’ settings and our need to measure performance

When information is no longer needed, we delete or anonymise it where practical.

8. Your rights

Depending on where you live, you may have rights to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Delete information (subject to legal retention needs)
  • Object to or restrict certain processing
  • Withdraw consent where processing is consent-based
  • Data portability
  • Opt out of marketing emails (unsubscribe link or email us)
  • Lodge a complaint with a supervisory authority (in the UK, the Information Commissioner’s Office)

To exercise rights, email support@softfriday.com with the subject line “Privacy Request”. We may need to verify your identity before responding.

9. California and other US state privacy rights

If you are a resident of California or another US state with a comprehensive privacy law, you may have additional rights to know, access, correct, delete, and opt out of certain “sharing” or targeted advertising.

Soft Friday uses advertising technologies such as the Meta Pixel that may be considered “sharing” or targeted advertising under some state laws. You can request to opt out of such sharing/targeted advertising by emailing support@softfriday.com with the subject line “Do Not Sell or Share My Personal Information” (or using any opt-out link we later publish on the site).

We will not discriminate against you for exercising privacy rights.

10. International transfers

We are based in the United Kingdom and sell primarily to customers in the United States. Your information may be processed in the UK, the US, and other countries where our providers (including Shopify, Meta, and fulfilment partners) operate.

Where required, we use appropriate safeguards for international transfers (such as standard contractual clauses or provider mechanisms).

11. Children

Soft Friday is not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact support@softfriday.com and we will take appropriate steps to delete it.

12. Security

We use reasonable administrative, technical, and organisational measures designed to protect personal information. No method of transmission or storage is completely secure. Please use a strong unique password for any Soft Friday / Shopify customer account and protect your login details.

13. Third-party links

Our site may link to third-party websites or services. This Privacy Policy does not apply to those third parties. Review their privacy policies before providing information to them.

14. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Material changes may also be highlighted on the website or communicated by email where appropriate. Continued use of the site after an update means you acknowledge the revised policy.

15. Contact

Privacy / data requests: support@softfriday.com

JRL Software Ltd
Flat 1, Cerulean House
450 Oldfield Lane North
Greenford
London
UB6 0GF
United Kingdom
Website: https://softfriday.com